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Forest Trees

Carlita R. Doran

Herbal Corp.


Our Story

What is GUGO and who is the GUGO Queen?


GUGO or Entada phaseoloides L. is a large woody vine(liana) that climbs high into the lowland coastal forests throughout the Philippines. It grows wild and is extensively used in the country especially by the older generation for washing hair. GUGO has been known to contain medicinal properties used for hair treatments.


In 1989, multi-awarded chemist and inventor, Carlita R. Doran, received several International Bronze, Silver and Gold Medal Awards from the 24th and 25th Salon International Des Inventions and World International Property Organization(WIPO), Geneva, Switzerland for her invention of the first Gugo Herbal Shampoo. More recognitions were given in 1991, 1996 and 1997 for her unique formulations that garnered consistent awards both in the Philippines and abroad for the use of Indigenous Raw Materials.”

In 2014, a new corporation, CARLITA R DORAN HERBAL CORP. was formed to continue her legacy. The five dynamic directors and owners,  are eldest son and President Raymond Mark R. Doran, Finance Director and Treasurer J.E. Arturo T. Gloria, Jr., Corporate Secretary and Admin Director Rocamari D. Jurado, Product Development Director Randy R. Doran and Angela Gloria, Director for Business Development. Together, they aim at being the trusted partner and brand for the family’s everyday use.


The company specializes in herbal-based natural products for hair, skin, household and pet care solutions. Today, their growing brands, Forest Magic and Bioneem has been gaining popularity here and abroad. It has a widespread client base and has a network of manufacturing and distribution partners and welcomes new partnerships abroad.

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Our Products



GUGO or Entada phaseoloides is a large woody vine (liana) that climbs high into the lowland coastal forest of Africa, Australia, Western pacific and throughout the  Philippines. It grows wild in Mt. Banahaw and is extensively used in the country  for washing hair and for hair treatments. It creates a lather that effectively cleanses the scalp and hair. GUGO is known to contain properties that help promote hair growth, control dandruff and falling hair due to breakage.

FOREST MAGIC GUGO Shampoo, Conditioner and Leave-on Spray Conditioner  (Hair Tonic Lotion)  are made from the extract of Gugo bark and other botanicals rich in protein, minerals and vitamins. It helps nourish hair roots, moisturize dry scalp, recondition hair,, maintain moisture leaving hair smooth and shiny.,

This award-winning formulation is the very first and original Gugo shampoo .in the world.

          ALOE VERA

FOREST MAGIC has a unique formula made from Aloe Vera, known to be a medicinal plant that contains as much as 75 nutrients, This 100% natural Aloe Vera plant extract is infused with a synergistic blend of natural plant oils, Macadamia, Seaweed, Calendula, Chamomile, Wheat, Avocado and Jojoba..

                     Nourishing Shampoo

It is packed with essential vitamins and minerals that aid in restoring hair’ strength and beauty. When combined with herbs, essential oils, and plant extracts, the nutritive benefits of Aloe Vera are multiplied exponentially.

                       Reducing Dandruff

The natural enzymes found in Aloe Vera can soothe and moisturize the scalp, helping to eliminate the scaly dryness that causes dandruff. It also helps to increase blood circulation in the scalp, which works to stimulate the production of moisturizing oils

                       Natural Conditioner

Aloe Vera acts as a natural conditioning agent that restores the hair’s sheen, luster, and shine.


BIONEEM is made from natural Neem extract (Azadirachta Indica) ,infused with plant-based derivatives known to have properties that help disinfect and deodorize used for general cleaning. It helps decompose and eliminate offensive odors. It can also bee used to spray flowering plants and trees. Neem contains Nimbin, a natural chemical which has antiseptic, antiviral, anti-inflammatory, anti-fungal, anti-oxidant and anti-microbial properties.. It is also know to repel mosquitos and other crawling insects.

Formulated by Carlita R. Doran BIONEEM is an award-winning invention, garnering the Silver Medal in the 25th Salon International Des Inventions, Geneva Switzerland in 1997

Her unique formulations garnered consistent DOST(Department of Science and Technology) awards and she is recognized in the DOST Roster of Filipino Inventors.

Get in Touch

#2 Hillman Street, Fairview Park, Quezon City,

Metro Manila, Philippines

Office Nos. +(63) 8 5330571 

Satellite Office No. +(63) 8 8065155 or +(63) 8 2092949


Northern Valley Naturals

San Jose, Aurora, Isabela



Qyu Shoppe 

No. 45 Fajardo ext., Brgy. Cuartero, Jaro, Ilo-Ilo City

+(63)917-6350408 / +(63)977-6946954 or (033)5036798


Q Comm

No. 426 Villa-Abrille St., Davao City

+(63)922-8463500 / +(63)920-9085168 / +(63)906-8180000 or (082)2278265

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